The Frankfurt Institute of Advanced Studies conducted research on cognitive processing and found that it only takes 150ms to process an image, which is about the time it takes to blink. For example, a car rental company could use a self-mailer in the shape of a car or a travel company could die-cut a cruise ship into the pages of their catalog mailer. Unlike digital campaigns which are one-dimensional, direct mail comes in any shape and size! Using a unique die-cut shape, you can visually convey your brand or campaign theme before anyone reads a word of copy. Now that we’ve outlined some dieline basics, let's take a look at how a die-cut direct mail campaign can benefit your brand. Dielines can be created from scratch, but you’ll save time during the design process if you start from an existing dieline and modify it to suit your needs. The edges are the cuts and the creases are the folds. For example, if you flatten out a cereal box, you’ll be looking at a dieline. If you look in your kitchen cabinet you’ll find a ton of examples of dielines. It may sound a little complicated, but a dieline is really just a blueprint or template for your printer to follow. The machine uses a pre-made die (created from a dieline) which has steel blades that cut and score the press sheets. Once flat sheets come off a printing press they are sent to a die-cutting machine where they will be cut into any custom shape. What is a Die Cut?Ī die cut is made from a dieline in an artwork file and it defines the shape and structure of a final printed piece. Sounds great, right? But before you start brainstorming, let’s cover some die-cutting basics and what you’ll need to create your next die-cut direct mail piece. In fact, some reports say that die-cut direct mail can boost response rates by 300%. But a unique shape-created with a die cut-is a sure-fire way to rise above other mailbox competitors. A standard postcard or #10 envelope isn’t going to cut it. So how do you ensure that your mail piece is victorious and gets the attention it deserves?įor starters, don’t do what everyone else is doing. While that pales in comparison to email, (most professionals get more than 100 per day) it’s still competition. The average person gets 2-3 pieces of mail per day. Are you sending out direct mail campaigns and getting a lack-luster response? There are many factors that can contribute to an underwhelming direct mail campaign but perhaps the most obvious is the way it looks!

Direct mail near me